It may seem a minor detail, but ice can make all the difference in a beverage. In fact, the right kind of ice not only elevates a drink’s attractiveness, but it can also bump up the actual value of a drink: the Aviary’s Micah Melton estimates that increase can range from $2 to $5. A thoughtful presentation also makes for a social media photo op, which equates to free publicity, when you think about it. Sip on that for a second.

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