Brooke Schloss, Diamond Arctic Ice's VP of Operations commented, "Eric's accomplishments on and off the football field are astounding - Heisman Trophy winner, College Football Hall of Famer, All American, Davey O'Brien Award winner, and successful business owner. He has done everything you can do in the athletic and business world and we are thrilled to have Eric join the Diamond Arctic Ice team. He will play a major role as we continue to grow our footprint throughout the United States."
Crouch said, "I'm really excited to be part of the Diamond Arctic Ice team. It's great to see a local company like Diamond Arctic Ice grow and I can't wait to see what the future brings."
Crouch will serve as an ambassador for Diamond Artic Ice and will be making appearances, as well as appearing in the company's branding and marketing activities.