When Frederic Tudor, aka the "Ice King," started his worldwide ice delivery service in the early 1800s - sailing massive blocks as far as Europe and India - he probably didn't realize he was launching an American obsession.

Today, Diamond Arctic Ice uses cutting-edge technology to make and hand-carve our ice into crystal-clear cubes. As with diamonds, craft ice is judged by the "3 Cs" - Clarity, Cut, and Capacity. The result is craft ice that is harder and colder than a typical ice cube. And when you're shaking or stirring your drink, craft ice is what you want. As one bartender said, "If you're drinking a premium beverage, you expect craft ice too."

In other words - craft ice never goes out of style!

To experience the world's best craft ice - click here.

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