Great question!

When you freeze "regular" ice, air bubbles get trapped and dispersed inside the frozen mass to create a cloudy appearance.

However, Diamond Arctic Ice turns this process on its head. By slowing the freezing process, a lake-like effect sets in as the air bubbles rise to the top or sides. The result is crystal clear, dense ice which is colder and harder than "regular" ice.

Just like diamonds, craft ice is judged by the "3 Cs" - Clarity, Cut, and Capacity. You can rest assured that craft ice from Diamond Arctic Ice meets these "3 Cs"!