We can’t tell you that of course!

What we can tell you is that, as with diamonds, our craft ice is renowned for its clarity, density, size and cut, all of which add to the quality and aesthetics of the experience.

Under normal circumstances, when water freezes the air bubbles are trapped and eventually disperse inside the cube to create a cloudy appearance. But with the our Diamond Arctic Ice propriety system, the freezing process slows down and a "lake effect" sets in as air bubbles rise to the top or sides. The impact isn’t just visual - the result is crystal-clear ice that is harder and colder than a typical ice cube.

When you’re shaking, stirring, and drinking your beverage, this is the craft ice you want!